Signa Sports United – Flagship, Office, West Berlin, Germany, 2023
Occupying the 30th floor of West Berlin’s landmark Tower, this office space dissolves conventional spatial hierarchies. The intimate connection to the open sky counterbalances panoramic views of the Zoo and the kinetic energy of Kurfürstendamm.
Reflective materials become tools for spatial manipulation. The elevator core and columns recede, their presence de-emphasized. This strategic intervention creates an illusion of infinite expanse, framing the ever-changing Berlin skyscape as a dynamic element within the interior. The distinction between inside and outside blurs, fostering a sense of boundless possibility. The reflective surfaces and floor plan composition unite the office team.
Architect: ALLEN KAUFMANN Architekten
Photography: ALLEN KAUFMANN STUDIO