FREUD KADEWE STAND, Installation, KaDeWe, Germany, 2021
We designed a 2 week stand for Ziegler Distillery’s new Whisky product Freud. Ziegler has been distilling high quality spirits since 1865 and began working with us in July 2021 to develop POS Tools for their new Whisky Label and Ziegler Spirits. We were asked to capture the essence of Ziegler with a focus on Freud specifically for KaDeWe. Using an arch form we created various “archy” details using 4 materials – pressed stained wood, end-grain stained beech, toned glass and plum oil. Using these materials and “archy” forms, all the senses are intrigued.
Architect: ALLEN KAUFMANN BERLIN
Photography: Ann Katrin Warter