HOLY GHOST FLAGSHIP STORE, Fashion, München, Germany, 2016
In Munich, HOLY GHOST, a fashion label committed to simple, elegant, urban-inspired design for women, has its flagship headquarters shop.
Walls in a light nude color and a black-stained oak herringbone floor set the stage. Urban sculptures, inspired by city buildings, define zones and display points. They form voids and boxy planes, each a give and take, with a missing volume from one becoming an extension of another.
The sculptures, finished in the same nude paint as the walls, create seamless forms. A gently curved copper line replaces a traditional hanging bar, its curves mimicking straps holding a dress, exposing different views of the garments.
Boxy urban sculptures break up the hanging garments. Angled copper profiles protrude from voids, a jewel-like detail alluding to fingers. It’s delicate yet industrial. The cashier counter, a box with an odd void, is the mother box from which the other sculptures derive their form and expression, another give and take.
Architect: ALLEN KAUFMANN Architekten